Inflio Editorial Team
20 Aug 2026
Share
A blog can be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation. Here's how to start a blog for your small business.
When thinking about the content you want to include on your blog, the 80/20 social media rule is useful to reference.This popular social media tenet dictates that while it’s acceptable for businesses to devote up to 20 percent of their marketing strategy explicitly promoting their products, the remaining 80 percent of posts should be entertaining and helpful for your audience.
The idea is that instead of bombarding customers with promotional ads, you should enrich their experience through interesting, edifying, or educational content. You probably want to add value to your customers’ lives in some way, and a blog is a perfect channel to do just that! Sharing this content will not only attract more customers, but it can also open a dialogue with your existing followers, creating a stronger online community. Blog posts can also be repurposed on social media — generating more content for your business.
Premium brand deals start with trust, proof, and a creator offer that is easy for teams to approve.
Customers want to know that the brands they’re buying from are dependable and trustworthy, and blogging can be a great way to relay your expertise in your field. Through blogging, CEOs, founders, and other employees can also dive deep into thought leadership by expressing their learnings from their own career journeys.
A strong brand-deal pitch should connect your audience, content format, and measurable results. Instead of sending a generic message, explain what sponsored content you can create, why your followers match the brand’s customers, and how the campaign can support awareness, traffic, or conversions.
Keep the message concise, include your media kit, and share examples of past collaborations or sample concepts. This makes it easier for a brand manager to understand the value of working with you and move the conversation toward rates, deliverables, usage rights, and timeline.
Running a business is no easy feat, and recording the ups and downs of the journey can be a beneficial experience for both business owners and customers alike. Sharing some useful content to include would be a timeline of company milestones, quarterly reviews, and a post honestly depicting the obstacles in running your business and how you overcame them. Individuals who are building in public have seen many positive returns, like finding community and gaining brand exposure. Readers will also appreciate this candidness and it may even help them see the humanity behind your brand instead of just viewing it as another company.
By writing blog posts that contain keywords relating to your products and services, you can start driving more traffic to your site. This is an efficient way to build up the organic search for your brand. Just know that it will take some time for your posts to rank high for SEO. Still, if you consistently generate solid content that is crafted with search engines in mind, your articles can eventually start ranking higher on Google and similar sites. If you are interested in learning more, here are some SEO tools that can help.
20 Aug 2026
10 Min Read
20 Aug 2026
10 Min Read
20 Aug 2026
10 Min Read
20 Aug 2026
10 Min Read
Gaming
Travel
Food
Sports
Social
Trip
